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ARMENIA

19 MAY 2025

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Your ultimate destination for networking, learning, and innovation!

Featured Speakers

Learn from industry leaders and innovators

Anna

HRD Strategist for Remote Team Growth @ GOATS
Find out more ➝

Mikhail

Team Lead of the buying @ DropTeam

Find out more ➝

Anna

Senior Affiliate Manager @Leadbit

Find out more ➝

Anastasia Voitenko

Development Director@ AICAP and AICAP PREDICT platforms, an expert in testing creatives using AI.
Find out more ➝

Bogdan

CBDO @ZM team


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Oleg Ostapenko

Yo | Sa, Owner

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Stage host

Event Timeline

13:00

Anna

emote Work 3.0: How to Manage Talent in a Borderless World

13:30

Mikhail

Building a Team and Its Structure. The Real Expertise Behind Two Media Buying Teams

14:00

Anna

How to protect your business from fraud and maintain partner trust

14:30

Anastasia Voitenko

How to enhance A/B testing, how AI helps identify the best creatives

15:00

Bogdan

Social Traffic through data analytics: organic boost, trendsetting and next level of quality

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Marriott Hotel Yerevan

Armenia

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  • 1 Amiryan St, Yerevan 0010, Armenia
  • Monday 13:00 - 16:00
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Anna

HRD Strategist for Remote Team Growth @ GOATS

Remote Work 3.0: How to Manage Talent in a Borderless World

🎤 Meet Anna — HRD Strategist for Remote Team Growth at GOATS!
With over 3 years of experience in building HR departments and completely reorganizing recruitment and HR processes from scratch, Anna has transformed startups into international teams in the digital and affiliate sectors.​

She doesn’t just hire — she builds ecosystems:
CRM processes
KPI systems and analytics
Corporate culture and values
Hiring and retention focused on business results​

Her case of launching an HR department in a fully remote environment serves as a guide for founders, team leads, and HR professionals aiming to scale their companies without burnout and chaos.​

🔗 Don’t miss the opportunity to learn how to build an effective team in a remote reality — with a culture that people want to be part of.​

Mikhail

Team Lead of the buying @ DropTeam

Building a Team and Its Structure. The Real Expertise Behind Two Media Buying Teams

Get a rare, behind-the-scenes look into how one of the most efficient affiliate teams operates. Mikhail leads not just one, but two parallel buying teams — and he’s here to break down exactly how it’s done.

🔍 What You’ll Learn:
How to architect and run two parallel media buying teams

Clear roles, responsibilities, and structure that prevent chaos

Practical strategies to scale without the fluff

No theories. Just real-world experience from the trenches.

Mikhail’s talk is a must-attend for anyone looking to build or lead high-performance affiliate teams with clarity, speed, and serious impact.

Anna

Senior Affiliate Manager @Leadbit

How to protect your business from fraud and maintain partner trust

With 13 years in marketing and 3 years at LeadBit, Anna knows the red flags that help stop fraud before it happens — and how to keep both sides of the partnership safe.

Her hands-on experience with media buyers and traffic managers means she’s quick to spot risks and prevent misunderstandings before they turn into problems.

✔️ Pro Tip: Stay sharp with active monitoring and real-time communication. That’s the foundation of a strong, surprise-free partnership.

Anna’s ready to answer your questions and drop extra insights on how to keep fraud out of your funnel.

 

 

С 13-летним опытом в маркетинге и 3 годами работы в LeadBit. Готова поделиться ключевыми сигналами, которые помогут предотвратить мошенничество и защитить интересы всех участников партнерской программы.

Опыт работы Анны с байерами и трафик-менеджерами позволяет эффективно выявлять потенциальные риски и предотвращать возможные недоразумения.

✔️Главный совет: Внимательный мониторинг и своевременная коммуникация – ключ к успешному партнерству без неприятных сюрпризов.

Анна даст ответы на вопросы и поделится дополнительными инсайтами по защите от фрода.

 

 

Має 13 років досвіду в маркетингу та 3 роки в команді LeadBit. Готова поділитися ключовими сигналами, які допоможуть запобігти шахрайству та захистити інтереси всіх учасників партнерської програми.

Анна тісно співпрацює з байєрами та трафік-менеджерами, що дозволяє їй ефективно виявляти потенційні ризики та уникати непорозумінь.

✔️ Головна порада: уважний моніторинг і своєчасна комунікація — запорука успішного партнерства без неприємних сюрпризів.

Анна відповість на запитання та поділиться додатковими інсайтами щодо захисту від фроду.

Anastasia Voitenko

Development Director@ AICAP and AICAP PREDICT

How to enhance A/B testing, how AI helps identify the best creatives

Meet Anastasia Voitenko — Development Director of the AICAP and AICAP PREDICT platforms, an expert in testing creatives using AI.
💻 With over 8 years of experience in digital advertising, Anastasia has developed a clear formula: 50% of success is the creative, and the other 50% is the proper setup for its promotion. And that’s where AICAP truly knows what it’s doing.
🎤 In her presentation, Anastasia will share how to enhance A/B testing, how AI helps identify the best creatives, and where exactly to place the comma in the phrase “test, don’t just run AB tests.”

Bogdan

CBDO @ZM team

Social Traffic through data analytics: organic boost, trendsetting and next level of quality

Six years of experience allows ZM team to speak confidently about how to achieve a high quality of Social traffic. Today media buying not only generates traffic for iGaming products, but also gives an opportunity to providers and advertisers to create and keep trends, driving the whole iGaming market.

⚫️ Media buying data analytics: effective strategies and hypotheses.

⚫️Social traffic as the ROI generator for other sources like SEO, PPC and ASO.

⚫️New games and slots, their promotion and trends.

⚫️Quality of social traffic — what advertisers are missing out on.

Public reveal of ZM’s internal solutions that have elevated media buying to a new level of partnership.